Businesses package their messaging into so many content delivery channels—emails, advertising, videos, newsletters, case studies, and white papers being just a few. While a podcast isn’t necessarily a replacement for any of them, it is a wholly unique medium for engaging your audience, and is a quick, easy way for your customers to catch up on some of the same material you’re distributing through the tried-and-true methods. And what’s better, you can promote a podcast through the same channels it supplements. Through your great product and/or service, you’ve established your brand and audience. Now it’s time to reach them as they work, commute, exercise, and live life away from their desk. Get started today with!